Aging Matters is a health care service that provides guidance on eldercare and end-of-life journeys, rather than a physical senior care facility. The service is owned and operated by Neda McGuire, a gerontologist and end-of-life doula with over 30 years of experience. McGuire holds a Master's degree in Gerontology and a Master's in Health Administration from the Medical College of Virginia. The services offered are consultative and aim to provide compassionate support and guidance to older adults and their families. The core services include individualized assessments of a client's physical, social, psychological, and financial needs; assistance with preparing advance directives and durable power of attorney for health care documents; family education and consultation; and employer eldercare consulting. A key specialty of Aging Matters is providing end-of-life doula services, acting as an 'informed companion' to bring comfort, support, and compassion to individuals and their families during the end-of-life transition. While the business phone number has a Fredericksburg, VA area code, and Neda McGuire was formerly the CEO of Partners in Aging in Fredericksburg, she reportedly moved to St. Croix in late 2019 with the plan to continue her services. The Richmond, VA address is likely a mailing address or service area indicator, not a physical location.